Sector: Building Products and Compliance · System type: Full operational business management system · Status: Live and growing
A building products business with processes too specific for any off-the-shelf platform
Cellecta manufactures acoustic and thermal building products. Their sales team regularly visits construction sites to log calls, inspect product installations and — where required — generate Robust Details compliance certificates to confirm that products have been correctly installed to achieve the specified acoustic performance.
This is a highly specific workflow. The inspection reports require detailed technical data. The Robust Details certificate generation process involves precise formatting and submission requirements. No standard CRM or ERP handles it properly.
Beyond the compliance workflow, Cellecta also needed to manage their HR administration, CPD events for the construction sector and a QR-based merchandising system for their product range. Each of these was being handled separately — in different tools, by different people, with no connection between them.
A system that started as one thing and became everything
The Cellecta system is the best example of what a long-term bespoke software partnership looks like in practice. What began as a sales call logging tool has expanded year on year into a complete operational platform. Every module was added when Cellecta needed it — not as part of an upfront feature list that had to be scoped and sold all at once.
- ✓Sales call logging to construction sitesThe sales team log all site visits against the relevant project record — date, contact, products discussed, site conditions and next actions. A complete, searchable history of every client interaction without the overhead of a generic CRM.
- ✓Comprehensive project inspection reportsDetailed digital inspection reports completed on site, capturing the specific technical data required to verify correct product installation against Robust Details specifications. Structured workflows that ensure nothing is missed.
- ✓Automated Robust Details certificate generationAt the close of a qualifying inspection, the system automatically generates the Robust Details compliance certificate — correctly formatted, accurately populated with inspection data and ready for submission. No manual certificate production, no formatting errors.
- ✓CPD event management with online registrationCellecta runs CPD events for construction professionals. The system handles online registration, delegate management, attendance tracking and — on completion — automatically generates and issues CPD certificates. No spreadsheets, no manual certificate production.
- ✓QR-code triggered merchandising systemQR codes on Cellecta product packaging trigger a merchandising workflow when scanned — surfacing product-specific technical information, installation guidance and supporting materials. Scan data is logged to give the sales team visibility of where products are being used in the field.
- ✓Full HR functionalityLeave requests, holiday management, staff calendars and HR records — all managed within the same system, so the HR team and operations team are working from the same data without needing a separate HR platform.
A single connected system that runs an entire business
The Cellecta system is the clearest demonstration of what a long-term bespoke software partnership delivers. Rather than paying for a large, complex system upfront, Cellecta started with what they needed most — sales call logging and inspection reports — and expanded the system incrementally as new requirements emerged.
Each new module was built to connect seamlessly with what was already there. The result is a single platform where the sales team, compliance team, HR team and marketing team all work from the same data — without duplication, without re-keying and without the overhead of managing multiple disconnected tools.
The Robust Details certificate generation module alone eliminated a significant amount of manual work per inspection. Multiplied across hundreds of inspections per year, the time saving is substantial.
What this demonstrates
The Cellecta relationship shows what happens when a bespoke system is treated as a long-term investment rather than a one-off project.
The system has grown to cover areas that were never in the original scope — because as Cellecta’s needs evolved, it was straightforward to add new modules to a system that already understood their business.
That is something no off-the-shelf platform can offer.
Live systems, real businesses
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Read case studyCould your business benefit from a system like this?
Book a free systems review with the Cirrus team. We’ll map your current processes and give you an honest assessment of what a bespoke system could deliver.
