case study: building products/
One system. An entire operation.
How a sales call logging tool grew into the operational backbone of an entire building products business, covering inspection reports, Robust Details certification, HR, CPD management and QR-triggered merchandising, all in one connected bespoke system.
- Sector: building products and compliance
- Full operational business management system
- Status: live and growing
the challenge/
A building products business with processes too specific for any off-the-shelf platform
Cellecta manufactures acoustic and thermal building products. Their sales team regularly visits construction sites to log calls, inspect product installations and, where required, generate Robust Details compliance certificates to confirm that products have been correctly installed to achieve the specified acoustic performance.
This is a highly specific workflow. The inspection reports require detailed technical data. The Robust Details certificate generation process involves precise formatting and submission requirements. No standard CRM or ERP handles it properly.
Beyond the compliance workflow, Cellecta also needed to manage their HR administration, CPD events for the construction sector and a QR-based merchandising system for their product range. Each of these was being handled separately, in different tools, by different people, with no connection between them.
- 1System
Replacing multiple disconnected tools across sales, compliance, HR and CPD.
- AutoCertificates
Robust Details certificates generated automatically at the close of each inspection workflow.
- YearsOf growth
The system has grown continuously since launch, expanding to cover new areas as the business evolves.
what we built/
A system that started as one thing and became everything
The Cellecta system is the best example of what a long-term bespoke software partnership looks like in practice. What began as a sales call logging tool has expanded year on year into a complete operational platform. Every module was added when Cellecta needed it, not as part of an upfront feature list that had to be scoped and sold all at once.
01/
Sales call logging to construction sites
The sales team log all site visits against the relevant project record: date, contact, products discussed, site conditions and next actions. A complete, searchable history of every client interaction without the overhead of a generic CRM.
02/
Comprehensive project inspection reports
Detailed digital inspection reports completed on site, capturing the specific technical data required to verify correct product installation against Robust Details specifications. Structured workflows ensure nothing is missed.
03/
Automated Robust Details certificate generation
At the close of a qualifying inspection, the system automatically generates the Robust Details compliance certificate, correctly formatted, accurately populated with inspection data and ready for submission. No manual certificate production, no formatting errors.
04/
CPD event management with online registration
Cellecta runs CPD events for construction professionals. The system handles online registration, delegate management and attendance tracking and, on completion, automatically generates and issues CPD certificates. No spreadsheets, no manual certificate production.
05/
QR-code triggered merchandising system
QR codes on Cellecta product packaging trigger a merchandising workflow when scanned, surfacing product-specific technical information, installation guidance and supporting materials. Scan data is logged to give the sales team visibility of where products are being used in the field.
06/
Full HR functionality
Leave requests, holiday management, staff calendars and HR records, all managed within the same system, so the HR team and operations team work from the same data without needing a separate HR platform.
the result/
A single connected system that runs an entire business
The Cellecta system is the clearest demonstration of what a long-term bespoke software partnership delivers. Rather than paying for a large, complex system upfront, Cellecta started with what they needed most (sales call logging and inspection reports) and expanded the system incrementally as new requirements emerged.
Each new module was built to connect seamlessly with what was already there. The result is a single platform where the sales team, compliance team, HR team and marketing team all work from the same data, without duplication, without re-keying and without the overhead of managing multiple disconnected tools.
The Robust Details certificate generation module alone eliminated a significant amount of manual work per inspection. Multiplied across hundreds of inspections per year, the time saving is substantial.
what this demonstrates/
A long-term investment, not a one-off project
The Cellecta relationship shows what happens when a bespoke system is treated as a long-term investment rather than a one-off project.
The system has grown to cover areas that were never in the original scope, because as Cellecta’s needs evolved, it was straightforward to add new modules to a system that already understood their business. That is something no off-the-shelf platform can offer.
more case studies/
Live systems, real businesses
building control/
MC Plan and Site Services
Full building control application lifecycle management with geo-located digital inspections and AI-assisted compliance tools.
warranty services/
MC Warranty Services
A complete backend business management system and client-facing warranty management portal.
See more construction software we build.
next steps/
Could your business benefit from a system like this?
Book a free systems review with the Cirrus team. We’ll map your current processes and give you an honest assessment of what a bespoke system could deliver.