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What is User-Generated Content?

Published by Anne Griffin on January 23, 2020

User-generated content (UGC) refers to the consumer-created content in favour of a brand without any inclusion of monetary exchange. It includes content such as:

Social media posts
Blog posts
Case studies
Video content
Q&A Forums
Images, or any other form of media.

This content is available and web users can access it by other users on various public platforms. UGC is an extremely effective way to improve website engagement as consumers trust reviews of their fellow buyers more than the direct marketing of a brand.

It is an authentic, credible, and personalized way to reach your target consumers and build loyalty.

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