Business panic as 2nd wave of COVID strikes

Boris Johnsons' recent announcement of the now famous 'R' rate or rate of infection is between 1.1 to 1.4 that's 2% to 7% growth as of 24th September 2020 (source gov.uk) has far reaching consequences on UK business.

Many businesses already hit hard early in the year by the lockdown where just getting to their feet when it was announced we face a second huge disruption to business potentially spelling disaster for many.

Surviving the dinosaurs - the mammalian method

Smaller businesses have a distinct benefit over larger ones. There's still the painful sting of drying up cash but that's where smaller businesses can make significant improvements by simply improving their advertising, marketing and online presence.

As more and more people become trapped at home almost all start to look for services and products online. Now you cannot compete with Amazon but you can create gateways to your product and services if you do not have e-commerce already.

This is the mammalian effect - when the pressure is turned up the dinosaurs simply cannot survive but the mammals can as they are too small to be effected by massive climate changes but they only survive by adaptation to the environment they find themselves in - so does business!

A simple search for "Top ten sound bars for my TV" brings up the usual range of shopping options from the big boys but interestingly the sites with the most traffic are the sites that list the top ten AND THEN links to the likes of Amazon or eBay.

This type of gateway website is easy to market, easy to set up and can easily rank higher than the big players in search engines because you spend more time on a focussed product than a million products - that's how it works.

This is why a good quality website, crafty advertising or Pay Per Click campaigns can allow you to continue selling product or services throughout the pandemic when other much larger customers are suffering.

How can we help your online business?

We are a Google certified advertising agency - that means we know how to get the best from online marketing and advertising campaigns. This means that the money you spend has a much ROI or Return on Investment.

Anyone who has tried Google AdWords will tell you it can get VERY expensive if you do not know what you are doing. The good news is "we do" and we, as a business, are happy to help your business.

You're more likely to use us again if we deliver the best results early on and that means it's in our best interest to help you grow. The better you do - the better we do.

1. If you do not have a website - we can build one specifically for you market sector
2. We can host and even maintain that website with a maintenance contract aimed at keeping you running and performing to the very best standards
3. We can set up and run your online advertising campaigns giving you a much better ROI
4. We can manage your offline marketing and advertising through bill boards, bus shelters and much more besides
5. In fact - with us - you get your own digital director/webmaster who's purpose is to ensure your business grows despite the climate.

Looking to the future

When this pandemic is over and it will be - what better way to begin again than with a very strong company portfolio?

We are waiting to hear from you and help you so get in touch today - you'll be very glad you did!

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